I recently attended a conference virtually as a panelist in Addis Ababa and was asked a deceptively simple question: “How should we redefine success in African development projects?”
The question may appear operational, yet it is fundamentally strategic, because how we define success determines what we measure, what we reward, and ultimately what kind of future we construct.
For decades, development frameworks applied to Africa have been shaped by models originating in the global North, where success has often been measured by extraction, capital deployment, infrastructure output, and short term growth indicators. While these metrics are not irrelevant, they are insufficient for a continent whose demographic structure and growth trajectory are unlike any other region in the world.
Africa is extraordinarily rich in minerals such as gold, lithium, cobalt, and rare earth elements, and the global transition to renewable energy depends heavily on what lies beneath African soil. Yet the more important strategic question is not what Africa can extract, but what it can cultivate.
We are mining the wrong gems.
The most valuable resource on this continent is not underground. It is above it. It is the youngest population on the planet. In many African nations, more than sixty percent of the population is under the age of twenty five. That reality represents not merely a demographic trend, but a structural advantage in a global economy increasingly constrained by aging populations and workforce shortages.
However, when we evaluate development projects across energy, transport, housing, digital infrastructure, and agriculture, we still tend to measure success primarily through megawatts installed, kilometers constructed, units delivered, and budgets respected. These measures capture execution efficiency, yet they do not capture whether the project strengthened the long term resilience of the society in which it operates.
Success must include empowerment.
Did the project transfer knowledge rather than merely import expertise? Did it strengthen local supply chains instead of reinforcing dependency? Did it build leadership capacity in engineering, governance, and project management? Did it expand opportunity for young professionals and entrepreneurs so that they become builders of the next generation of projects rather than observers of them?
Contextually Redefining Success
If infrastructure is delivered without embedded capability, the model remains extractive even if the commodity changes. If projects do not deliberately cultivate local leadership, then their long term value remains fragile.
Quality and sustainability are inseparable in this context. Quality traditionally means conformance to requirements, yet in an era of climate volatility and resource stress, true quality must also include endurance. A project that meets technical specifications but fails under environmental pressure, degrades ecosystems, or generates long term social instability cannot honestly be called high quality. Sustainability elevates the definition of quality by extending it through time.
Redefining success also requires confronting institutional realities. Short political cycles often prioritize visibility over longevity. Procurement systems frequently reward lowest initial cost rather than lifecycle value. Fragmented governance structures make systems thinking difficult. These barriers are not uniquely African, but their impact is magnified in rapidly growing economies.
Redefining success also requires a shift in daily leadership behavior. Sustainability does not fail because of lack of strategy. It fails because of lack of disciplined execution. Leaders must Manage perceptions by reframing sustainability as economic resilience rather than ideological preference. They must Own success beyond delivery metrics and accept responsibility for long term outcomes. They must Relentlessly reassess assumptions as climate volatility and market conditions evolve. And they must Expand perspective beyond project boundaries to understand system level consequences.
These behaviors are not abstract ideals. They are practical disciplines that determine whether sustainability remains a reporting exercise or becomes embedded in project governance.
The response is not confrontation but alignment. Sustainability must be framed in economic terms that resonate with decision makers, including risk exposure, infrastructure durability, energy sovereignty, insurance cost, and competitive positioning. When sustainability is positioned as long term economic resilience rather than ideological aspiration, resistance decreases.
The transformation does not depend solely on large flagship projects. Mid sized projects, which constitute the backbone of most economies, provide significant leverage. When sustainability metrics are embedded into procurement criteria, stage gate reviews, and executive dashboards, behavior shifts. When lifecycle cost analysis replaces lowest bid thinking and impact assessment becomes standard practice, cultural change begins to take root.
Africa is building forward rather than retrofitting aging systems. That absence of legacy can be a strategic advantage if used intentionally. Renewable integration, climate smart agriculture, regenerative urban design, circular material systems, and youth centered capability development can be embedded from the outset rather than layered on later.
The world often looks to Africa for its resources, yet it should be looking to Africa for its leadership in demonstrating that development and sustainability are mutually reinforcing. Growth rooted in human capital, institutional strength, and regenerative thinking is more durable than growth rooted solely in extraction.
Project professionals are not merely managing timelines and budgets. They are shaping the economic and ecological architecture of the fastest growing region in the world.
Long term prosperity does not emerge from concrete alone. It emerges from competence, resilience, and leadership embedded within the population.
That is how development becomes truly sustainable, how quality becomes enduring. and how we stop mining the wrong gems.
Joel is widely recognized as a sustainability disruptor, standards builder, and global advocate for regenerative business practices. For more than three decades, he has worked at the intersection of sustainability, strategy, and governance, helping organizations translate ambitious sustainability goals into measurable, lasting impact.
As the Founder of GPM (Green Project Management), Joel introduced the P5 Standard for Sustainability and the PRiSM methodology, pioneering frameworks that redefine how projects deliver value by integrating environmental, social, and governance considerations into project delivery. These models have since become recognized standards within leading global institutions, including the Project Management Institute (PMI) and the Institute of Management Accountants (IMA).
Joel also contributes to the global sustainability agenda through his work with the Global Reporting Initiative (GRI), where he is involved in developing the new Pollution Standard, and through contributions related to the Paris Agreement and the UN Sustainable Development Goals.
Beyond his work as a practitioner and standards developer, Joel is a Forbes contributor, a visiting professor at SKEMA Business School, and an advisor to governments and multinational organizations on how to embed ethics, sustainability, and regenerative thinking into business strategy and delivery.
In 2025, he was recognized by Thinkers50 as a finalist for the inaugural Regenerative Business Award for his book Becoming Regenerative.

