GPM Global · Carbon Impact Report · 2024 Performance & 2025 Commitment

2025 Net Positive Commitment
and 2024 Carbon Impact

Reflecting on 2024: Progress & Lessons Learned

GPM’s direct carbon footprint is not large. We do not operate extensive facilities or industrial operations. The majority of our emissions come from business travel, digital infrastructure, and purchased goods. That is common for service-based organizations of our size and structure.

We do not treat that as a reason to set a lower bar. There are hundreds of thousands of organizations in a similar position that assume their footprint is too small to matter. Our view is that this is precisely why leadership from smaller, service-based organizations is necessary — to demonstrate that net positive impact is achievable at any scale and to set a replicable standard for others.


2024 Carbon Emissions

16.9

Total tCO₂e emitted in 2024

15.5t business travel · 1.43t purchased goods

6.0

tCO₂e sequestered via tree planting

1,000+ trees · 0.006t per tree (conservative estimate)

2024 Net Carbon Balance

Total emissions 16.9 tCO₂e
Carbon sequestered −6.0 tCO₂e
Net position +10.9 tCO₂e (35.5% offset)

GPM offset approximately 35.5% of 2024 emissions. The planted trees are not yet mature; sequestration estimates are conservative and will increase as the trees grow.

GPM 2024 Emissions Report

2025 Commitment: Achieving Net Positive Carbon Impact

In 2025, GPM will remove more carbon from the atmosphere than it emits — for every tonne of CO₂ produced, more than one tonne will be removed. This is not about doing less harm. It is about demonstrating that a service-based organization can operate regeneratively.

Leadership in sustainability is demonstrated through disclosed, verified actions — not through stated commitments or positioning. The 2025 commitment is structured around three lines of action: eliminating emissions where possible, scaling high-impact removal, and strengthening digital sustainability.

1 — Eliminating Emissions Where Possible

Business travel: Reduce non-essential travel; shift more engagement to virtual platforms; prioritize low-emission travel options including sustainable aviation.
Procurement: Require all purchased goods and services to meet low-carbon and circular economy standards; work exclusively with carbon-conscious vendors.

2 — Scaling Regenerative Removal

Reforestation: Plant a minimum of 2,500 trees in 2025, with increased investment in soil restoration and regenerative agriculture, which carry faster carbon drawdown rates than tree planting alone.
Direct air capture: Support DAC projects for permanent carbon removal.
Blue carbon: Explore mangrove restoration and other blue carbon initiatives, which sequester up to five times more carbon per hectare than terrestrial forests.

3 — Strengthening Digital Sustainability

Maintain 100% renewable energy for digital and cloud infrastructure.
Continue optimizing web and platform performance to reduce the digital carbon footprint of GPM’s online operations.

Why This Matters

GPM’s emissions are small relative to large industrial organizations. That is not the point. The point is that there are hundreds of thousands of service-based businesses that have concluded their footprint is too small to warrant serious action. That conclusion is wrong — and it is one that organizations like GPM are positioned to challenge through demonstrated practice rather than advocacy.

Achieving net positive status in 2025 establishes a replicable model. If a digitally operated, globally distributed professional services organization can remove more carbon than it produces, the case for inaction among similarly structured organizations becomes harder to sustain.

We invite our partners, stakeholders, and peers to go beyond neutrality. The 2025 commitment is an open standard — not a proprietary achievement. If we can do it, so can others.