GPM Global · Policy Statement · Updated March 12, 2025

GPM® Commitment to
Responsible AI Use

See also: GPM Digital Sustainability Policy

GPM applies artificial intelligence tools selectively, within defined boundaries, and subject to governance controls. This statement describes how GPM uses AI, what it prohibits, and how AI-related decisions are reviewed. It applies to GPM staff, partners, Accredited Training Partners, certificate holders, and third parties acting on GPM’s behalf.

1. How GPM Uses AI

Where GPM deploys AI tools internally, use is limited to operational purposes under the following conditions:

AI tools are selected and deployed subject to review for alignment with GPM’s data privacy obligations, including GDPR and applicable data protection laws.
Third-party AI service providers processing personal data on GPM’s behalf are required to operate under data processing agreements with appropriate technical and organizational safeguards.
GPM does not use personal data collected from employees, customers, or third parties to train, fine-tune, or otherwise develop AI or machine learning systems.
GPM does not engage in fully automated decision-making that produces legal or similarly significant effects on individuals without human review, consistent with Article 22 of the GDPR.
AI-generated content used in GPM publications, training materials, or communications is reviewed and verified by qualified personnel before distribution.

2. What GPM Prohibits

The following uses of AI are prohibited in relation to GPM, the PMI-GPM Joint Venture, and their respective intellectual property:

Using GPM or PMI-GPM Joint Venture content — including standards, guides, course materials, templates, or website content — to train, fine-tune, or otherwise develop any AI or machine learning model, without prior written permission.
Reproducing or generating the GPM logo, GPM trademarks, or PMI-GPM Joint Venture marks using AI tools, automated design platforms, or image generation systems.
Scraping or harvesting GPM website content, certification data, or personal data from GPM systems using automated tools or AI-powered extraction methods.
Using AI tools to impersonate GPM, its staff, its certification holders, or the PMI-GPM Joint Venture in any format or channel.
Selling or licensing GPM or PMI-GPM Joint Venture content to AI companies, data brokers, or any third party for the purpose of AI development or training.

These prohibitions are reflected in and enforceable under the GPM Acceptable Use Policy, Use of Intellectual Property Policy, Logo Use Policy, and Privacy Policy. Violations may give rise to legal action under applicable copyright and trademark law.

3. Transparency and Human Oversight

Disclosure: GPM discloses its use of AI tools in contexts where that use is material to the products or services being delivered.
Human review: Decisions affecting individuals — including certification outcomes, access decisions, and communications — are subject to human review and are not delegated to automated systems without appropriate oversight.
Accuracy: GPM does not rely on AI-generated content as a primary or unverified source for technical standards, policy positions, or certification requirements.
Non-discrimination: AI tools used by GPM are assessed for bias and discriminatory outputs before deployment, and are reviewed on an ongoing basis.

4. Data Privacy and AI

GPM does not sell or license personal data to AI companies or data brokers. Personal data processed in connection with GPM services is used only for the purposes disclosed in the GPM Privacy Policy and Data Protection Policy, and is not used to develop, train, or improve AI systems operated by GPM or by third parties.

Where AI tools process personal data on GPM’s behalf, GPM ensures that appropriate data processing agreements are in place and that the tools meet the security and privacy standards required by applicable law.

5. Continuous Review

GPM reviews its AI-related practices annually alongside its broader sustainability and governance disclosures. This review considers changes in applicable law, developments in AI capabilities and risk, and feedback from stakeholders. Updates to this statement are posted on gpm.org with a revised effective date.

For questions about GPM’s AI practices, to report a concern, or to request information about specific AI tools used in GPM products or services:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

GPM Global · Commitment to Responsible AI Use · Updated March 12, 2025